✨ Success happens when Marketing and Psychology collide ✨

My name is Maitén Panella. I’m a Psychologist specialised in Marketing and Communications. 


Ready to get more clients?

Ready to get the recognition you deserve?

Ready to propel your business and career?


For almost 20 years I’ve helped professionals, companies and non-profits with their branding, communications and marketing. And I can help you.

Combining techniques from Emotional Intelligence, Gestalt and other theories I coach business owners and leaders like you to improve your business & marketing results. 


“I have a passion for psychology and marketing because combined, they unleash an unbeatable power.
I love to see people succeed, improving their business with solid results!” – Maitén Panella



Maitén Panella

I love to work with people who have a passion and want to share it with the world!

I’ve always been passionate about human behaviour, communication and journalism. I am a Psychologist specialising in Gestalt, but have also studied Fine Arts, Communication and Marketing.

In 2005 while I was still living in Venice, Italy, I founded a digital art magazine called HUMA3. It evolved to become a Society for the Arts and Culture.

That wonderful entrepreneurial experience allowed me to work with many professionals, in Europe and the USA. I also had the chance to develop a variety of skills, learning from my interactions with different cultures.

Using my skills in communication and digital technology, I grew in the marketing field, gaining recognition at international levels.

I also devoted myself to organising and curating international exhibitions for many artists. I helped them gain recognition and visibility, establish strong connections with different types of stakeholder (CEOs, gallerists, museum directors, journalists). And I develop marketing plans based on the central features of their works and personality, conveying both their mission and their vision to their audiences.

Always a fan of the digital era, I began my journey in digital marketing and advertising 20 years ago,  keeping the “target audience” in mind and using my background in psychology to enrich the experience.

My continued exploration of this path has eventually paved the way to my specialisation: Emotional Intelligence and Gestalt applied to business.

Curious about my logo?

The explanation is pretty simple. I’ve been meditating and practising yoga for some 30 years, and I love the Oriental disciplines. As a firm believer in the need for balance, the Ying and Yang symbol perfectly represents my approach to things. Being well-balanced also makes the ideal foundation on which to develop the skills that any feline already has in their DNA: concentration, focus, precision and more importantly, flexibility and the patience to attain a goal. This (and the fact that I have four cats) explain the furry presence 😉


Ready to begin a transformative journey and get the most out of your business?

Jump into a 15-minute free Discovery Session


Book your 15-minute session


In this free 15-minute chat, we’ll discuss your current situation and future goals. 

You’ll get some handy hints that you can use right away.

Later on, I’ll email you a plan of action just for you, plus my quote and more info about working together. 

Don’t worry if English is not your first language: we can do our sessions in Italian or Spanish instead.