Welcome to my website


My name is Maitén Panella, and I’ve been working one-to-one with professionals, companies and non-profits for more than 15 years!


I can help you with your Branding, Communications and Digital Marketing needs. 

Learning how to resonate with your audience is the key to success. Helping you with this is at the core of my services.


Maitén Panella

I love to work with people who have a passion and want to share it with the world! 

I’ve always been passionate about human behaviour, communication and journalism. I am a Psychologist specialising in Gestalt, but have also studied Fine Arts, Communication and Marketing. 

In 2005 while I was still living in Venice, Italy, I founded a digital art magazine called HUMA3 that evolved to eventually become a Society for the Arts and Culture.

That wonderful entrepreneurial experience allowed me to work with many professionals, in Europe and the USA. I also had the chance to develop a variety of skills, learning from my interactions with different cultures.

Leveraging my skills in communication and digital technology, I grew within the marketing field, gaining recognition at international levels.

I also devoted myself to organising and curating international exhibitions for many artists. I helped them gain recognition and visibility, establish strong connections with different types of stakeholder (CEOs, gallerists, museum directors, journalists) and develop marketing plans based on the central features of their works and personality, conveying both their mission and their vision to their audiences.

Having always been a fan of the digital era (since its inception), I began my journey within digital marketing and advertising a long time ago, always keeping the “target audience” in mind.

My continued exploration of this path has eventually paved the way to my specialization: emotional branding.


Curious about my logo?

The explanation is pretty simple. I’ve been meditating and practising Yoga for some 30 years, and I love the Oriental disciplines. As a firm believer in the need for balance, the Ying and Yang symbol perfectly represents my approach to things. Being well-balanced also makes the ideal foundation on which to develop the skills that any feline already has in their DNA: concentration, focus, precision and more importantly, flexibility and the patience to attain a goal. This (and the fact that I have four cats) explain the furry presence 😉


Let's have a virtual coffee, shall we?

We can get to know each other and see how I can help…